2016-12-21

The Suboptimal Bartender

 In 1917, Tom Bullock, the celebrity bartender at the St. Louis Country Club, published his definitive work on how to mix drinks, The Ideal Bartender.  Just after the end of the First World War, the U.S. economy was booming, and things American – including the cocktail – were all the rage in Europe.  What Bullock probably would not have predicted was that Prohibition was enacted only three years later, cutting short the cocktail craze and putting bartenders out of a job.

Fast-forward to 2016.  Brian and Anne know a lot about cocktails, but want to know a lot more.  We don’t find much out there that is our brand of nerdy: Anne is a historian.  Brian has years of experience in the specialty beverage industry.  Both are compulsive researchers and do-it-yourselfers.  Also, we don’t discover that anybody has done the kind of in-depth drink-through of The Ideal Bartender that we want to do.  While we don’t claim to be ideal bartenders, we decide to write about it. 

A first impression of Bullock’s book: Many of what our favorite “retro” cocktails are absent. The Martini, the Negroni, the Manhattan – in fact, they hadn't been invented yet.  Also, many terms and ingredients are unheard-of, obscure, or altogether unavailable. Research is needed!  On a related note, The Ideal Bartender contains many drinks that sound delicious, and also some that sound awfully unusual, or just plain awful.  We will probably try them all ourselves, but we won’t insist that you do.  If we find that changes or substitutions must be made – either because of nonexistent ingredients or because the modern palate demands it – you’ll hear about it.  (Although really, the modern palate should expect to get next to some authenticity.) 

Things we expect to write about: cocktail recipes; historical notes; investigations of obscure ingredients; how-to and DIY features; occasional features of places to drink cocktails and buy paraphernalia in Saint Louis, the hometown we and Tom Bullock share.  If you think this is a good idea, stay tuned.